Even if you're closed for now, you should continue to engage with guests as often as possible. We know you have limited resources, but staying in communication with your guests while we wait this out is as important as ever to ensure you'll hold your followers'/guests' loyalty and attention until reopening.
Some tips for leveraging social media while you wait to reopen:
Continue to check your notifications frequently - guests are looking for information on our social right now, and it may put a bad taste in their mouth (or even prompt them to leave a negative review) if they mistakenly go to your restaurant only to find you’re closed; respond to comments and messages (especially questions) as quickly as possible
Yes! It is okay - nay, encouraged - to repost and/orcomment on a post or Instagram Story a follower tags you in. We want to let them spread the love!
Try to continue posting if/when you can to keep yourself at the forefront of your guests' minds as you and they await reopening; now's the time to make their mouths water for the day they can finally get their hands on a Bronx Bomber again. It doesn’t need to be a salesy/promo post, just an honest check in with folks every couple of days.
About 7-10 days before you reopen (if you have enough advance notice), start to build excitement for the reopening; post daily about the reopening, hours, what you'll be serving, patio details, the precautions you'll be taking to keep your guests safe, etc.
Feel free to reach out to the marketing team to discuss reopening strategies.