THINGS YOU SHOULD DO
Check your notifications frequently.
Guests are looking for information on our social right now and may decide to go with another restaurant if they don't find the info they need
respond to comments and messages as quickly as possible
Send invites to people who like or interact with FB posts to become fans of the page.
Share relevant, timely and informational content from your store.
Give followers a glimpse into what's going on at a local level and
Keep them up-to-date on developments (current specials, changes in operating hours, menu reductions, how to order from your location during this time, etc.)
Know your audience and post about what they're looking for right now:
an escape from pantry food and a safely prepared, delicious meal to-go
a sense of community (at a social distance)
family-oriented messaging (family-style meals, kids menu options, etc.)
connection
If using humor, be tasteful
Be careful not to make too much light of a serious situation
Continue to practice responsible grammar
Use proper spelling, capitalization and plural (not possessive) forms of words like days of the week
ex.: YES - Enjoy BOGO Mondays! NO: Enjoy BOGO Monday’s!
THINGS YOU SHOULDN’T DO
Share images that could be interpreted as Brixx having unsanitary practices (photos of team members not wearing gloves, even remotely dirty-looking surfaces in the background, etc.)
Post irrelevant/tone-deaf content (guests dining in, bringing people together messaging, etc.)
Stray too far from our brand voice and image - remember, we’re a family-friendly brand with a passion for making connections. We don’t make sex jokes, swear, serve “bar food” or promote drunken debauchery. It’s Brixx, not Bourbon St.
WANT MORE?
The Brixx Brand Voice
Engaging with Your Audience
Boosting Facebook Posts
Responding to Guests
Re-Posting User-Generated Content
Finding the Best Time to Post