Brixx Team:
As you may know, we tested a number of online ordering tools over the last two years. After careful review, we have selected ChowNow. While we did look at some tools that do not charge an annual/monthly fee in favor of a higher per transaction fee, we felt that that system penalized growth. Also, we have found ChowNow's support over the last 9 months to be unparalleled.
We have also made revisions to the Web site to allow a) A format that easily allows us to onboard ChowNow to the Web site within 5 minutes and B) Make the "Order Online" functionality central and noticeable on the PC and mobile versions of homepages.
We launched ChowNow for 11 stores on May 11. (I am not counting Dilworth, Woodbridge and Wilmington in these numbers since they have been using the platform for 9+ months.) Looking at the new stores, here is the average information:
Sales Averages
From May 11 to 31 ...
- Average Number of Orders: 46
- Average Check Average: $31.44
- Average Total Sales: $1,481.10
ChowNow Costs ...
- Annual Payment: $1285.20 + $199 Set-Up = $1392.30
- Month By Month Payment: $149 per Month + $399 Set-Up = $2187.00
- Per Transaction: 10 cents Visa, Mastercard and Discover; 15 cents American Expressed
- Processing: 2.6% Visa, Mastercard and Discover; 3.5% American Express
Looking at Two Stores in Detail ...
- Uptown (Low Sales) - Sales (Not Including Tax/Tip) $592.70 - $107.10 (Monthly Cost) - $22.59 (Per Transaction Fees) = $462.01 (4.5x investment)
- Foxcroft (High Sales) - Sales (Not Including Tax/Tip) $2,651.62 - $107.10 (Monthly Cost) - $93.91 (Per Transaction Fees) = $2499.99 (13x investment)
It's worth noting that we launched Myrtle Beach for dinner on 6/1/18 and they got 17 orders in three days with no advertising.
ChowNow is the tool we recommend for all Brixx locations. We get a special price as US Foods guests. Since we have laid the groundwork of the Brixx system, you will be able to get started quickly.
ChowNow is not paid for out of the marketing fund. It is a per store expense. In company locations, we chose to pay 12 months up front.
To set up your account or ask questions, please reach out to our national representative from ChowNow.com:
Wyatt Fout
Senior Territory Manager - CLT
540 818 5505