As you’ve seen on our pizza boxes, menus and other materials, we’ve refreshed and modernized the logo to bring in more energy to our joyful brand.
The “swoosh,” reminiscent of the ring left on a table top from condensation of a beer glass, suggests a breezy, airiness that better represents our friendly openness.
The Brixx font itself remains the same, but the Wood Fired Pizza line has shifted to a more distressed font to offer up some authenticity - driving home that brick oven flair.
We’ve also in the process of creating some ‘B’ icons to use on social media and in markets where our brand is easily recognizable. Brand elements are also in the works - you’ll start to see those on POP materials moving forward and with the development of the website.
A logo usage guide and and all logo files have been added to BrixxBOH in the LOGOS & BRANDING folder. The usage guide will help you determine which logo to send to a designer for local store marketing efforts, if that designer didn’t specify (they always should know exactly what they need, though, so you can ask). Just remember that a member of the marketing department should review and approve all final art deliverables prior to publication.
Be on the look out for instructions and advisories on how you can help us roll out the new logo in other ways in your location.