POLICY CHANGE: No Kids Dough

In case you missed it over the weekend, but US Foods has shared information about an IMMEDIATE RECALL of some of the flour we used.

After reading the report below, check all your inventory and destroy ALL PRODUCT with the dates below.

Here is the report:

"FYI this is hot off the press. When General Mills issued this recall weeks ago your product WAS NOT included. They have now added your WONDRA product to the recall.

The only item you use affected is the WONDRA flour. Check the lot codes highlighted in red below printed on the flour bags. IF you have any of the product on hand with these pack dates please destroy all product and call me. All our product in the warehouse IS SAFE, so you do not need to worry about your future orders. 

NOTE: The affected lots are:

- 07NOV2015KC

- 08NOV2015KC

- 04DEC2015KC

General Mills announced today an expansion to the May 31st, 2016 recall involving Gold Medal Flour and Gold Medal WONDRA due to the potential presence of E. coli O121. The recall is being expanded due to a newly reported illness that appears to have stemmed from the consumption of raw dough or batter linked to flour produced last fall."

PLEASE NOTE: THIS ALSO AFFECTS GIVING KIDS DOUGH TO PLAY WITH.

In addition to the recall above, we have a second change of operations. Starting today, we will no longer give any guest (including children) raw dough to play with. 

In a June 1 posting, the Centers for Disease Control and Prevention advised:

Always practice food safety for raw dough.

  • Do not give customers raw dough to play with or eat. It is not safe to eat or play with raw dough, whether made from recalled flour or any other flour.

You can read more from the CDC here.

You can read more from the FDA here.

We understand that this is upsetting as our guests have come to expect that we will occupy their children with "play dough," but we need to put their safety first. While some guests may be upset by this change of policy, the vast majority will understand we're doing it for their safety.

In implementing this policy change today, please pay attention to the following:

1) DO NOT post anything in writing in your store or on social media that we have made this change. There is too great an opportunity for guests to misunderstand this and think this is due to something Brixx has done wrong or that this is localized to our restaurant, like Chipotle. 

2) If a guest asks for dough, please instruct a server to say:

"We're not able to do that now. The FDA has advised all restaurants across the country to stop giving raw dough to guests to eat or play with since uncooked flour, regardless of the brand, can contain harmful bacteria."

It's worth noting, this bacteria is killed when cooked in the oven, making cooked dough safe to eat.

Please say the FDA and not the CDC when speaking with guests. The CDC is more affiliated with outbreaks and may scare people more than necessary.

3) If the parents want to occupy their child, we suggest you give them a cooked piece of focaccia. It's not as good, but it can help. We're working on other alternatives.

4) For the time being, continue using the kids menus, even though they suggest that parents ask for dough. We are working on ways we can alter or work throughout current inventory. If you are uncomfortable with that, you can CLICK HERE to download a black and white menu you can print in your store.

If you have any questions about how to implement these procedure changes, please contact us.

Thank you.

Richard Shinault & Tim Miner

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