The Importance of User-Generated Content
As you know, Brixx is a community-oriented brand. We value our communities and are enthusiastic about supporting them whenever possible. Showcasing this to our followers and guests, however, can be challenging – this is where User-Generated Content (UGC) comes in. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.
User-generated content is content that anyone from outside the Brixx organization publishes online. This can range from tagged posts on Instagram, Facebook or Twitter to images posted by guests on our Google My Business pages to a Brixx mention in a blog. One way to make followers and guests feel recognized and appreciated is to repost this UGC, showing them we value their sharing about our brand.
Some tips for getting started with UGC
Always ask permission: The Marketing Team typically posts a comment under the tagged post saying something like, “We love this! Would you mind if we reposted (with credit, of course)?” If the user gives permission, you’re ready to share!
Always give credit when you use UGC: Find an example of how to do this below. (Notice this UGC post is performing better than 95% of our other posts with 74 likes and 16 comments!)
Repost only those images/posts that fit our social media strategy/aesthetic. Don’t just repost for the sake of reposting; make sure it is in aligned with the Brixx brand.
Don’t repost if the item(s) pictured is (/are) not up to spec: We should always be putting our best foot forward. Study the image for anything that may be off or questionable before reposting.
To save an image for reposting, simply taking a screenshot is OK (be sure to crop out anything that is not the image). Or, download the Repost app (http://repostapp.com/) to easily save photos and captions for reposting.
UGC is a wonderful way to boost brand loyalty and engagement and to add authenticity to our social media page. Share this with your social media managers and keep it in mind while building out future social posts. If you have questions about sharing UGC, reach out to Sydney at sydneyvassal@brixxpizza.com.
