Social Media Best Practices: Monitoring & Tracking Trends

By now, you know all about the importance of maintaining a healthy social media network through relevant, platform-specific posts and engagement. But, the work doesn’t stop after you post and engage – the next step on our social media journey? Tracking.

Tracking and analyzing your social media data – or at least monitoring trends – doesn’t have to be a chore. It gives you additional insight into which types of posts are working well and which aren’t. Ultimately, this translates to saving you time by posting only relevant content your audience responds to. Otherwise, what’s the point of the post?

Facebook
Navigate to your Facebook Insights by clicking “Insights” on the menu bar in Business Manager (see screenshot). Here, you can see metrics like which of your posts performed best and which days your page had the most views. From there, start leveraging this data by doing things like publishing more posts that are similar to top performers, stopping posting content that isn’t working, testing different post types (e.g. photos vs. videos) to see which are getting the highest engagement, and figuring out why your page had more views one day and continuing to use those tactics to bring people to your page.

Instagram
For Instagram Insights, navigate to your Instagram page, click the hamburger menu in the top right corner, and click “Insights” (see screenshot).

What We’re Seeing
Some social media trends our Marketing Team has noticed for 2019 are:

  • The need for boosting posts is increasing all the time; Facebook is becoming largely pay-to-play for businesses and posts are being seen by fewer and fewer people organically (without putting money behind them)

  • Local posts always do better – your followers want to see YOU, their neighborhood Brixx and the people from their own community; the more local flair you add to your page, the better the response from your followers

  • On Facebook, posts about special offers and wine tend to perform best; on Instagram, it’s all about the people and the food porn

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