More Eyes on Your Posts = More Money in Your Pocket
The average organic reach of a Facebook post in 2019 is a mere 6.4% of your total following; meaning, if you have 1,000 followers on your Facebook page, only 64 people will see each of your un-boosted posts – this is a tiny chunk of the whole pie. It’s also likely the reason 93% of social media advertisers use Facebook Ads/boosting.
Boost relevant promotional posts, events, and posts that are doing well on their own. Boosted posts are a great way to get your social media content in front of more people, thereby attracting more guests and bringing more people into your store.
This is also helpful for Join the Team/Now Hiring posts!
Watch this 2.5-minute video tutorial on boosting Facebook posts.