The Importance of Engagement
Did you know that 70% of social media posts aren’t seen by users, especially those of business accounts? To remedy this, we need to engage with followers to increase the number of people who do see, comment on, react to and share our posts – bonus: it’s free!
Engagement is the measurement of public interactions (public shares, likes and comments) for an individual or business’ social media efforts. Engagement is imperative in the age of social media; we must form relationships with our social media followers -- make them feel like they are being heard, and interact with them on a conversational level, to boost our own posts’ engagement.
The more we engage, the more social media algorithms see us as relevant and important.
We get more exposure with more engagement.
More exposure means that our organic (i.e. unpaid) reach is higher. If you don’t want to spend as much money on social, then start engaging!
How to Better Engage on Social Media
The key is to avoid asking for engagement (no click bait!) and post content that inspires engagement and ignites conversation.
Each time a follower interacts with us on social media, we should be striving to acknowledge and/or reply to them.
You can answer their questions if they ask one, just say thanks if they gave a compliment, high five them for posting a pic of their meal, give them a pro-tip or fun fact or an if-you-like-[this]-then-you-might-like-[that] suggestion. Keep these interactions relevant, and when in doubt, GIF it out!