When we first signed on with the Zenreach platform, the Marketing Team implemented a series of Smart Emails (AKA automated emails) that are triggered to send when guests take certain actions, such as visiting us for the first time. Because these emails are more personalized and follow the guest through every touchpoint in their Brixx journey, they tend to get better results than regular promotional emails -- especially because, with Zenreach, we can track whether a guest actually came back to Brixx after opening one.
So, we added a couple of new Smart Emails to our Zenreach arsenal recently to keep driving business and increasing brand loyalty. See below for the new additions, and be on the lookout at your location for our new automated birthday email and offer!
Loyal Guest Email
Sends after a guest has visited 10 times; promotes BrixxRoxx downloads
Birthday Treat Email
Sends 14 days prior to a guest’s birthday; offer expires 30 days after the email is sent.
See below images (4) to take a look at the series of messages the guests receive upon redemption.
