While posting for and engaging with your audience is becoming increasingly important in improving your bottom line, it’s also becoming increasingly more difficult. With Facebook’s algorithm constantly changing and posts from business accounts showing up less frequently in users’ feeds (for unpaid posts, in particular), we must make sure we’re posting when our audience is online and active.
On Facebook, our followers are most active (marginally) on Wednesday and Thursday at 6PM. Activity tapers off quickly after 6 and is at its lowest in the wee hours of the morning.
On Instagram, our followers are most active every day but Saturday and Sunday (also marginally), between noon and 9PM. They are also least active between midnight and early morning.
Keep these trends in mind as you are deciding when to post on your social media channels. While it may be easier to post when convenient for you, think about when it is convenient for our guests to see and interact with those posts, in turn, helping convert them into loyal brand advocates for Brixx.
All data are based on main Brixx social media account analytics as of 6/2019. If you would like more information on how to find and analyze your local Facebook or Instagram account’s data, reach out to Sydney at sydneyvassal@brixxxpizza.com.
Online Resource Hub for Brixx Wood Fired Pizza + Craft Bar
