social media — Blog — Brixx

When the Marketing Team worked with Miller Yoho, social media strategist, one of the things we focused on was making sure our content was tailored to the audience spending time on each social media platform. Our Facebook following, for example, is slightly older than our Instagram following. Instagram posts also yield a better overall response when they are visually appealing photos or videos captured on a smartphone, rather than computer-created graphics, whereas that matters far less on Facebook. We took all of this valuable audience data into consideration as we crafted our content strategy. The result was the table below.

Each “Brixx Bucket” can be thought of as a content theme. Every piece of content we create will follow one or more of these themes. We then decided which themes the audience from each social media platform would respond best to, which led us to the next section of the table. Here, we recorded WHO exactly we were talking to on each platform, as well as WHAT they want to hear from our brand’s social media. Then, we came up with different content types that would help us hit those themes, as well as the voice we should be using on each platform, the optimal post frequency and the days/times our posts on each platform yield the highest engagement.

Using this strategy to create your social media content at a local store level will help increase your Facebook and/or Instagram pages’ engagement, grow your store’s following and boost brand awareness. We encourage you to review the strategy and incorporate it into your own content creation!