The Great Brixx Rebrand
Our new primary logo
OVERVIEW
We've been working hard behind the scenes to breathe new life into the Brixx brand, and we're excited to announce that we're officially rebranding Brixx effective October 1, 2021!
While the name and look & feel of Brixx are changing a little, our brand promise might look familiar:
We Bring People Together
Relax And Reconnect With Family, Friends And Community Around Life’s Everyday Moments
OUR UPDATED BRAND POSITIONING
(How we’re different from our competition)
“At Brixx, we bring people together for life moments, both big and small. We offer friends and families an opportunity to connect and relax, creating everyday memories in a casual, inviting atmosphere with attentive, personalized service. Whether you choose to dine with us in our restaurant or experience us on the go, you’ll discover a menu of unique craveable items, including wood-fired pizza, shareable small plates, appetizers, wings, salads and pasta. We also offer a wide range of local craft beer on tap, curated wines by the glass and spirits at our craft bar. We know that the little things in life really are the big things. That’s why we connect with our guests and our communities. We bring people together to share in life’s moments.”
OUR UPDATED BRAND IDENTITY
NEW NAME
We’ve now changed our name from Brixx Wood Fired Pizza to Brixx Wood Fired Pizza + Craft Bar. This change comes after months of research on the way our existing and prospective guests perceive us. Through our research, we found that guests know and love us for our wood fired oven and craft beer, wine + bar program. Now, the plan is to double down on the things that make us who we are.
NEW LOOK
Our new look combines authentic, high-resolution food and lifestyle photography - featuring diversity, connectivity and fresh ingredients - with design elements like color blocking, stamped/letter-pressed typography treatments, icons and patterns to convey a unique Brixx brand.
